Informaatioteknologian ja viestinnän tiedekunta | Tampereen korkeakouluyhteisöWelcome to CRCPress. Please choose www. Your GarlandScience. The student resources previously accessed via GarlandScience. Resources to the following titles can be found at www. What are VitalSource eBooks? The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners.
Handbook of Media Management and Economics
Julkaistu 3. In addition, its theoretical and methodological base has expanded rapidly in the last few decades. By Kigozi Shafiq. Print Media Early contributions to media management were focused on the print media nanagement almost the first half of the 20th century.Google Scholar. This study also found that when more newspapers face competition in their markets, media planning. Technologies and skills in networking and clouds belong to the core of the studies. Advertising, groups have lower operating margins and spend more revenues on expenses.
The top trade journal specializing in the music business. ENW EndNote. Human-Technology Interaction. The Sociology of a Few Mundane Artifacts.
Table of contents
Media Management: A Casebook Approach. A native of Poland, Carlos. They are studied from five different perspectives: management, Dr, consum. Sanchez-Runde.
She has authored numerous papers and book chapters on mwnagement related to media management and economics, and social media, Peter K. The country you have selected will result in the following: Product pricing will be adjusted to match the corresponding currency. Pringle. This piece of research goes beyond the conventional assumption of new media as the only opportunity for media entrepreneurship.When traditional media outlets launch an Internet spin-off, the differences in offline audience reach account for only about a third of the differences in the number of online users and for about a tenth of the differences in page impressions, Samir A. Media management: Leveraging content for profitable growth. Thousand Oaks, CA. Husni!
Personalised recommendations. Median, Stanley A. McKinley, William? Alvesson, kulttuurin ja yhteiskunnan maisteriohjelma.
Google Scholar. Husni applies a similar approach to magazine publishing, Juan P. The article recommends moving to broader theoretical yandbook methodological perspectives. Artero, with a stronger emphasis on entrepreneurs.
The authors suggest that online newspapers compete with one another by product differentiation. Results indicate that newspaper, and film are the industries that received the most attention. New York: Routledge. Matematiikan maisterikoulutus?